It's the Customer, stupid

You may know Colloquy Magazine as the journal that follows, "the art and science of building customer value." They recently spoke to Perry Cooper (image at left), the NHL's senior vice president of direct/digital marketing and fan analytics. Josh Milner filed a piece entitled, "Hat Trick: How The NHL Scores Goals With Customer Centric Power Play."

If you're a NHL fan, especially one that has a transactional relationship with the League (buy merchandise, subscribe to Center Ice or GameCenter Live), curious to know if you're feeling the positive effects of this approach.