Saturday, February 28, 2009

The First Installment of "Chirps"

As you may have read on Shannon Paul's Very Official Blog, I am starting a new segment here at From The Blue Seats called "Chirps."

"Chirps" will feature my 5-question interviews with executives and others from the National Hockey League.  They will usually - but not always - be focused on the business and/or fan interaction aspect of the NHL.

The "rub" is that I will field the questions from the good people at Twitter.  So send me a Tweet or Direct Message with a question, and I will take the five "best."

The first "Chirps" subject will be Perry Cooper, the NHL's Sr. VP of Direct/Digital Marketing + Fan Analytics.  Perry manages the League's direct-to-consumer product portfolio (think: Game Center Live, Shop.NHL.com, Center Ice), as well as developing and managing 1-to-1 relationships with fans.

Please send me your suggested questions for Perry - ideally focused on his area of expertise!

Also, I would be pleased to take guest suggestions.

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Michael DiLorenzo
I am the director of corporate communications for the National Hockey League, helping the League to share its business story with the media and public.
mdilorenzo@nhl.com
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